With extensive knowledge in both academia and the professional world, I specialize in data analytics and business strategy. I hold a PhD in Analytics from Manchester Business School, combining rigorous academic research with real-world insights. My career includes many years as a manager at Accenture, the world’s largest IT consultancy, where I led data-driven projects for global clients. Additionally, I was the founder and managing director of a successful M&A boutique, where I specialized in analyzing and valuing companies to prepare for sales transactions. I now leverage this diverse expertise to help businesses unlock the value hidden in their data, enabling them to make informed, strategic decisions.